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Upcoming events

    • February 27, 2020
    • 12:00 PM - 1:30 PM
    • On your computer!

    “KICK-ASS CADENCE”
    SO NOT Your Grammar Teacher’s
    Copywriting Tips for Speakers

    with Julie Escobar
    Founder & CEO of
    Speakers Choice Consulting

    Join the Zoom meeting at: https://zoom.us/j/2626174590

    Ask yourself an HONEST question: Who are you writing FOR? You? Or your BEST client? You? Or your audience? YOU? Or the meeting professionals looking for the perfect speaker for their next event? Here’s the thing . . . WAY too many speakers are writing their copy – from website to one sheet to topics to bios – to feed THEIR egos (OUCH, I know) and not to add value to that VIP on the other end of the decision-making equation who is ready, willing, and ABLE to pull the trigger and hire you for their next gig.

    Next, consider when was the last time you even LOOKED at your site? Your one-sheet? Your collateral? Your topics? If it’s been more than a year – it’s TIME.

    Get ready to Re-evaluate. Re-consider. Re-think your strategy.  Because how we learn now? Is SO not the same as ten years ago – heck it’s not even the same as we learned a year ago.

    How we communicate? Crazy different. How we connect? Not even in the same ballpark. All that leads us to there has NEVER been a better time to change the way you are reaching the people who have the ability to hire you.

    What you’ll learn in this session:

    • Make like a musician. Why staccato copy gets read.
    • Find your center. What’s YOUR word? The one that describes the you that people can’t wait to see on stage.
    • Top down topic descriptions. Write them in such a way that if person has a choice to go to the bar or the pool or come see you – they’re the first in the door.
    • Questionable copy. Tapping into the questions already in the mind of potential clients.
    • Re-think the red pen. Correct yes, but traditional? Absolutely not.
    • Tune in or they’ll tune out. The WIIFM channel is alive and well in every person reading your site.
    • Different strokes for different folks. You can’t do it all and you shouldn’t. Why delegating to a team is smart and effective. (copy, edit, graphic, programming). Get ready to listen, really listen, to the cadence of your copy – and the way you communicate. With a few simple shifts and a willingness to venture outside your comfort zones, you can create copy that POPS and attracts the hand-raisers you need to book more business! 

    Meet Julie

    For more than 30 years, Julie Escobar has been in and around the speaking and training industries. You’ll find her articles in Speaker Magazine, Inman News, RealtyTimes, Broker Agent, RIS Media, Master Marketing Magazine and more.

    What you WON’T find is her work in a wide spectrum of other sites, books, blogs and magazines because she leads a (not so secret) life as a ghostwriter. For more than ten years, Julie has worked with some of the most respected and engaged keynote speakers, trainers, and coaches in the world – helping them craft their messages, fine-tune their websites, and develop and edit their books. She's a wordsmith, connector, content curator, hope-dealer, and steward of kindness. She’s also the perfect choice to help you kick up your collateral’s cadence! Visit her website to learn more.

    • February 29, 2020
    • 9:30 AM - 11:45 AM
    • American Family Insurance Dreambank, 821 E. Washington Ave, Madison, WI 53703
    Register

    One of the most valuable services offered by NSA-WI is the “Speakers Development Lab.”  All members from Past National Presidents and CPAE’s to new candidate members are welcome to attend.  The “Lab” operates much like a Hollywood “Actors Studio” where speakers, facilitators, seminar leaders, those who sell products or services through public presentations, etc. can go to try out new material, revise current material, practice delivery techniques, etc. 

    Our goal for the Speakers Lab is to take speakers, facilitators, teacher/leaders at their current level of skill, impact, fee level, etc., and help them move up to the next level. Both those speaking, and observers benefit from the Lab, and the net effect is to increase the skills and impact of each participant.

    Click here or more information.


    • March 26, 2020
    • 12:00 PM - 4:00 PM
    • Holiday Inn Madison at the American Center, 5109 W. Terrace Drive, Madison, WI
    Register

    Ah-Ha’s & Faux-Pas
    Lessons Learned Over 25 years From a Girl With a Dream to the CPAE Speaker Hall of Fame

    with Marilyn Sherman, CSP, CPAE

    Do you want more keynote business? Do you want to take a keynote and turn it into 19 spin-off engagements? Do you wonder what mistakes speakers make that you can learn from so you don’t have to make them yourself?

    Hall of fame speaker Marilyn Sherman will share her Ah-Ha’s & Faux Pas of over 25 years as a full-time professional speaker. She will share what has worked and what hasn’t worked to help her sustain a successful keynote business year after year.

    Anyone who wants to be in this business can learn what to do and what not to do in order to establish and maintain relationships with meeting planners, bureaus, attendees, other speakers and association executives. This session is packed full of specific examples of what has worked and what hasn’t worked from a working keynote speaker who has made a lot of mistakes and learned a lot along the path to the Speaker Hall of Fame.

    Marilyn Sherman is dedicated to training people to let go of obstacles and live and work with courage, commitment, and confidence. For the last 22 years, she has motivated audiences all over the country, and internationally with topics about hope, inspiration, and practical tools to implement immediately. Visit her speakers website or YouTube channel to see her in action.


    Schedule
    Registration & Networking: Noon-12:30 pm
    Lunch: 12:30-1:30 pm
    Program: 1:30-3:30 pm
    Optional Networking: 3:30-4 pm
    Special meeting for all Academy Members will be held from 8:00 am to 12 pm.

    • March 27, 2020
    • 9:30 AM - 11:45 AM
    • American Family Insurance Dreambank, 821 E. Washington Ave, Madison, WI 53703
    Register

    One of the most valuable services offered by NSA-WI is the “Speakers Development Lab.”  All members from Past National Presidents and CPAE’s to new candidate members are welcome to attend.  The “Lab” operates much like a Hollywood “Actors Studio” where speakers, facilitators, seminar leaders, those who sell products or services through public presentations, etc. can go to try out new material, revise current material, practice delivery techniques, etc. 

    Our goal for the Speakers Lab is to take speakers, facilitators, teacher/leaders at their current level of skill, impact, fee level, etc., and help them move up to the next level. Both those speaking, and observers benefit from the Lab, and the net effect is to increase the skills and impact of each participant.

    Click here or more information.


    • April 25, 2020
    • 9:30 AM - 11:45 AM
    • American Family Insurance Dreambank, 821 E. Washington Ave, Madison, WI 53703
    Register

    One of the most valuable services offered by NSA-WI is the “Speakers Development Lab.”  All members from Past National Presidents and CPAE’s to new candidate members are welcome to attend.  The “Lab” operates much like a Hollywood “Actors Studio” where speakers, facilitators, seminar leaders, those who sell products or services through public presentations, etc. can go to try out new material, revise current material, practice delivery techniques, etc. 

    Our goal for the Speakers Lab is to take speakers, facilitators, teacher/leaders at their current level of skill, impact, fee level, etc., and help them move up to the next level. Both those speaking, and observers benefit from the Lab, and the net effect is to increase the skills and impact of each participant.

    Click here or more information.


    • April 30, 2020
    • 12:00 PM - 1:30 PM

    “Rainmaking Strategies for Growth!”
    Sales & Marketing for Speakers

    with Ed Robinson, CSP

    Join the Zoom meeting at: https://zoom.us/j/2626174590

    If you’re a speaker, author, expert, or consultant who’s ready to attract more customers and more revenue, mark your calendar now for a powerful NSA presentation you won’t want to miss.

    International speaker and recognized “Rainmaker” Ed Robinson will share his powerful, proven “Make it Rain” formula with us. You’ll learn how to skillfully rethink and retool your marketing and sales efforts in ways that will help you reach and close more deals, more often and with more profit.

    Content Focus:

    • Qualities of a Rainmaker
    • Rainmaking Formulas
    • Client Development Process
    • Building Rainmaker Confidence
    • Marketing and Selling Strategies

    Learning Outcomes:

    • 10 behaviors that separate high performing Speaking professionals from others
    • 5 things every speaker needs to do to maximize productivity
    • Roadmap to achieving quarterly quotas
    • Model for attaining repeatable success quarter after quarter and year after year
    • Design (or refine) your personal marketing plan
    • Outlining specific goals and the actionable steps to achieve them
    • Measuring your business success and effectiveness
    • Understanding the “Magic Marketing Mix” that drives attraction to your brand
    • Steps for selling both simple and complex projects
    • Increasing your closing percentage
    • Closing larger clients and winning major contracts

    Ed Robinson is a professed “recovering CPA” and CEO of Robinson Performance Group. The company provides business growth strategies and leadership skills to organizations worldwide, “transforming professionals to Rainmakers.” Ed shares practical strategies and techniques to enhance sales and revenue for professional service organizations. Visit his website to learn more.

    • May 28, 2020
    • 12:00 PM - 4:00 PM
    • Holiday Inn Madison at the American Center, 5109 W. Terrace Drive, Madison, WI
    Register


    • May 29, 2020
    • 9:30 AM - 11:45 AM
    • American Family Insurance Dreambank, 821 E. Washington Ave, Madison, WI 53703
    Register

    One of the most valuable services offered by NSA-WI is the “Speakers Development Lab.”  All members from Past National Presidents and CPAE’s to new candidate members are welcome to attend.  The “Lab” operates much like a Hollywood “Actors Studio” where speakers, facilitators, seminar leaders, those who sell products or services through public presentations, etc. can go to try out new material, revise current material, practice delivery techniques, etc. 

    Our goal for the Speakers Lab is to take speakers, facilitators, teacher/leaders at their current level of skill, impact, fee level, etc., and help them move up to the next level. Both those speaking, and observers benefit from the Lab, and the net effect is to increase the skills and impact of each participant.

    Click here or more information.


    • June 27, 2020
    • 9:30 AM - 11:45 AM
    • American Family Insurance Dreambank, 821 E. Washington Ave, Madison, WI 53703
    Register

    One of the most valuable services offered by NSA-WI is the “Speakers Development Lab.”  All members from Past National Presidents and CPAE’s to new candidate members are welcome to attend.  The “Lab” operates much like a Hollywood “Actors Studio” where speakers, facilitators, seminar leaders, those who sell products or services through public presentations, etc. can go to try out new material, revise current material, practice delivery techniques, etc. 

    Our goal for the Speakers Lab is to take speakers, facilitators, teacher/leaders at their current level of skill, impact, fee level, etc., and help them move up to the next level. Both those speaking, and observers benefit from the Lab, and the net effect is to increase the skills and impact of each participant.

    Click here or more information.


Past events

January 31, 2020 Speaker's Lab
January 30, 2020 Marketing Masters Panel for Growing Your Business, Influence & Profits
December 19, 2019 Ask the Expert Zoom Call: Smiling and Dialing Your Way to a Six-Figure Speaking Income
November 22, 2019 Speaker's Lab
November 21, 2019 From Speaker to Trainer -- Chapter Event & Academy
October 31, 2019 Ask the Expert Zoom Call: "Help Me Hire YOU! 21 Strategies to Get Booked & Stay Booked"
October 26, 2019 Speaker's Lab
September 27, 2019 Speaker's Lab
September 26, 2019 Darren LaCroix, World Champion Speaker -- Chapter Event & Academy
September 04, 2019 Ask the Expert Zoom Call: NSA Wisconsin Kickoff for the 2019-20 Season!
August 10, 2019 Speakers Lab Special Session: Video Day!
July 27, 2019 NSA INFLUENCE 2019
July 13, 2019 Speakers Lab Special Session: Keynote Crafting Workshop
June 15, 2019 Speaker's Lab
June 13, 2019 Annual Celebration
May 17, 2019 Speaker's Lab
May 16, 2019 BROADCAST YOUR BUSINESS Six Insider Secrets to Attract the Media and SHINE! With Katrina Cravy
May 08, 2019 Ask the Expert Zoom Call: How to Market to Associations the Easy Way with Kim Kotecki
May 02, 2019 Special Event: Storytelling Masterclass
April 20, 2019 Speaker's Lab
April 18, 2019 Ask the Expert Zoom Call: Presentation Tips for Designing a Million-Dollar Story
March 22, 2019 Speaker's Lab
March 21, 2019 Power Selling With LinkedIn with Phil Gerbyshak
February 21, 2019 Ask the Expert Zoom Call: Keynote Crafting with Jacy Imilkowski
February 16, 2019 Speaker's Lab
January 18, 2019 Speaker's Lab
January 17, 2019 DOING WHAT IT TAKES . . . How to Differentiate and Deliver in Today’s Competitive Marketplace with Dan Thurmon
December 15, 2018 Speaker's Lab
November 16, 2018 Speaker's Lab
November 15, 2018 SPECIAL EVENT: "Writing Articles that Association Editors Will Publish" with Ed Rigsbee, CSP, CPAE
November 15, 2018 Selling to Associations — By Going in the Back Door with Ed Rigsbee, CSP, CPAE
October 20, 2018 Speaker's Lab
October 18, 2018 Ask the Expert Zoom Call: How to Boost Your Sales & SEO in Your NSA Profile with Susan Young, MSA
September 21, 2018 Speaker's Lab
September 20, 2018 Creativity Boot Camp for Speakers, Trainers & Keynoters!
August 11, 2018 Speaker's Lab
July 21, 2018 Speaker's Lab
July 14, 2018 NSA Influence 2018
June 23, 2018 Speaker's Lab
June 14, 2018 Annual Awards & Recognition Banquet
May 18, 2018 Speaker's Lab
May 17, 2018 Passion for the Platform
May 17, 2018 Speaker Academy Session
April 14, 2018 Speaker's Lab
March 16, 2018 Speaker's Lab
March 15, 2018 Chapter Event
March 15, 2018 Speaker Academy Session
February 10, 2018 Speaker's Lab
January 19, 2018 Speaker's Lab
January 18, 2018 Networking to Grow Your Business, Build Your Brand & Increase Your Influence
January 18, 2018 Speaker Academy Session
December 09, 2017 Speaker's Lab
November 10, 2017 Speaker's Lab
November 09, 2017 Corral Your Ca$h Cow!
October 19, 2017 Facilitated Mastermind Sessions
September 28, 2017 20 Ways to Re-Purpose Your Content for Publicity and Profit
July 08, 2017 NSA Influence 2017
June 20, 2017 The Hot Skinny!
May 18, 2017 Building the Ultimate Speaking Career with Chad Hymas
April 21, 2017 NSA Video Lab 2017
April 19, 2017 Strategies, Systems & Sales for a Speaking Successful Business: How to Create a Sustainable Model That Works for You
March 02, 2017 The Evolution of Speaking
February 24, 2017 NSA Winter Conference: Business Symposium
February 18, 2017 Eloquence Platform Coaching Session
January 14, 2017 Academy Session: Focus on Ethics and Enterprise
January 11, 2017 Getting Clients and Selling Products: Secrets to building a successful speaking business
November 12, 2016 Academy Session: Focus on Enterprise
November 03, 2016 VIDEO ACTION: A Bazillion Extreme Ways to Actively Use Video During Your Presentations
October 15, 2016 Academy Session: Focus on Expertise
September 27, 2016 Facilitated Mastermind Sessions
September 15, 2016 No Power & No Point: Why Your Slides Suck & How to Make 'em Soar
July 23, 2016 NSA 2016 National Convention
June 21, 2016 NSA WI "Hot Skinny"
May 26, 2016 Using LinkedIn Successfully to Grow Your Speaking Business
May 19, 2016 Be Yourself, Everyone Else is Taken
March 19, 2016 Eloquence Platform Coaching Session
March 09, 2016 Thought Leadership: How to commercialize your ideas
February 16, 2016 Academy Session: Focus on Ethics & Enterprise
January 21, 2016 Growing Your Business When You Are the Business!
January 19, 2016 Academy Session: Focus on Enterprise
November 17, 2015 Academy Session: Focus on Expertise
November 06, 2015 NSA 2015 Tech Lab
November 03, 2015 You. Your Story. Make An Impact. Harnessing the power of your stories to create better speeches and get booked more.
October 19, 2015 Facilitated Mastermind Sessions
September 24, 2015 Thou Shalt Dress One Level Above Your Audience (and other speaking rules that don't exist)
June 18, 2015 The Hot Skinny
June 18, 2015 NSA-WI Speakers Academy - Facilitated Mastermind Session
May 28, 2015 How to Make It In the Speaking Business
May 28, 2015 NSA-WI Speakers Academy - Facilitated Mastermind Session
March 05, 2015 Book More Business!™ Marketing for the Experienced Speaker
March 05, 2015 NSA-WI Speakers Academy - Facilitated Mastermind Session
January 29, 2015 I Want to See the Jalapeno Coming: 93 Hot Ways to Get Booked
January 29, 2015 NSA-WI Speakers Academy - Facilitated Mastermind Session
November 13, 2014 Five Critical Success Factors for Every Speaker
November 13, 2014 NSA-WI Speakers Academy - Facilitated Mastermind Session
September 15, 2014 Facilitated Mastermind Sessions
September 14, 2014 Bringing Home Cavett
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