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How do you sell your services into a crowded market? Is podcasting your next marketing tool? How can you improve the flow of your keynote using stand-up comedy strategies? You may have seen Gerry O’Brion present The Power of Because at Influence 2021. We start the day with a 2.5 hour workshop to find and leverage your because (the reason to hire you – and your brand advantage). Then, dive into the world of podcasting with Thom Singer, the host of NSA’s SpeakerNomics podcast among others. He shares how having your own podcast – or being a go-to guest for other people’s podcasts – leads to business generation. Next, Jessica Pettitt pulls back the curtain on stand-up comedy and breaks down a simple formula to rock your next keynote. Finally, we end the day with a discussion about creating and maintaining a highly-successful mastermind group. Jess, Thom, Gerry, and Eliz Greene have together in a mastermind group for nearly nice years and each has experienced significant growth in their businesses.
