Beyond the Stage: Planting Roots, Expanding Reach, and Growing Revenue
presented by Deborah Biddle for Established Members only
The speaking industry is evolving. Today’s most successful speakers don’t just deliver keynotes—they create integrated businesses that blend thought leadership, consulting, training, and long-term client relationships. But how can you grow that kind of business when life changes your location, the market shifts, or your clients are scattered across the Midwest and beyond?
Deborah Biddle, The People Culture Architect™, leads The People Company Consulting Group. She is a certified diversity practitioner, consultant, and speaker, who offers a personalized approach to helping her clients feel empowered, seen, and heard. With tailored workshops and consulting sessions, she is committed to helping organizations maximize belonging, productivity, and performance.
In this engaging and practical session, Deborah shares her real story of moving during the pandemic while maintaining and growing a successful dual business in speaking and consulting. From staying connected with Wisconsin clients to expanding into new markets in Illinois and across the region, she highlights what it takes to stay visible, credible, and connected—no matter where you are.
This program provides speakers with a roadmap to turn their expertise into a flexible, scalable business that extends beyond their ZIP code. If you’re ready to expand your influence, diversify your income, and build a practice that gains recognition—not just locally but regionally and nationally—this session is for you.
KEY TAKEAWAYS
Participants will learn how to:
- Develop a business model that combines paid speaking engagements with consulting, training, and advisory services.
- Maintain and expand a geographically diverse client portfolio, even after relocating.
- Create design systems that enable a mobile, multi-state practice while maintaining client connection.
- Boost visibility and trust in major Midwest markets and prepare for nationwide expansion.
- Transition from transactional speaking to becoming a strategic partner clients depend on year after year.
- Create a specific regional expansion plan based on your expertise and goals.
WHO SHOULD ATTEND
Established Members who are professional speakers, consultants, trainers, coaches, and aspiring thought leaders aiming to increase revenue, deepen influence, and develop a sustainable business across regions.
