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Strategies, Systems & Sales for a Speaking Successful Business: How to Create a Sustainable Model That Works for You

  • April 19, 2017
  • 9:00 AM - 11:30 AM
  • The Dream Bank, 1 N. Pinckney Street, Madison

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In a recent survey, NSA members shared their greatest needs and questions for building a profitable, sustainable, and successful speaking business. This special event is designed to answer your questions, provide strategic solutions, and game-changing tools.

We have gathered three of Wisconsin’s top local talent to share each of their unique models, methods, and strategies for thriving in this business. This is a rare opportunity to look behind the curtain and discover the secrets of their success. Come and learn from their experiences and bring your burning questions on all things related to the operations and sustainable growth for your business. There are many paths to success—which is proven by our three guest panelists:

Strategies for Your Success
Building Systems and Operations for a Firm Foundation

Darcy Luoma
/ Deb Mackenzie
  • Create a team to expand your business while enjoying more white space
  • Create systems for marketing (newsletter creation/distribution, Mobit, blog, etc.)
  • Handle new client inquiries in a systemic way
  • Manage new clients for greatest impact and ease
  • Handle event follow-up procedures that increase client relations
  • Develop a 3-year strategic plan to stay focused and on task

 Selling the Speech
Practical Tactics & Creative Ideas to Fill your Calendar
Kim Kotecki
  • Leverage testimonials to get more gigs
  • Craft a sales email that works
  • Create a sales system that works with your strengths

Booking Engagements
Growing Your Success with Repeat Business and Referrals
Matt Booth
  • Secure stage time, stage time, stage time
  • Reap the rewards of repeat business and referrals
  • Capitalize on your CRM
  • Maintain fee integrity
  • Develop Great Habits and Take action now!
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