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  • Sales Redefined: Accelerating your business in uncertain times

Sales Redefined: Accelerating your business in uncertain times

  • October 02, 2023
  • 3 sessions
  • October 02, 2023, 8:30 AM 12:00 PM (CDT)
  • October 02, 2023, 12:00 PM 1:30 PM (CDT)
  • October 02, 2023, 1:30 PM 4:30 PM (CDT)
  • Embassy Suites Brookfield, 1200 S Moorland Road, Brookfield, WI 53005


(depends on selected options)

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Join us as we officially kick off the NSA Wisconsin Program year with a full day of education and community.  We have an afternoon session focused on sales PLUS a bonus session in the morning for people building or redefining their speaking business.

The afternoon session is designed for working professional speakers and features Hall of Fame Speaker, Award Winning Author, and Business Growth Strategist Meridith Elliott Powell. This a high-energy, highly interactive, and high-powered session to redefines sales practices. Meridith says, "Uncertainty changes everything –conferences, attendees, competition, and decision-makers. It’s time to update your approach to sales – from how you find the gig – to how you get your fee, to how you land the speaking engagement."
Meridith’s Program Description
It’s challenging out there - a challenge to get above the white noise. A challenge to get meeting planners to notice you. A challenge to stand out from the competition. And a challenge to stay motivated.
Why? Because sales have gone through a major disruption. If you’re still using traditional techniques, then you’re making sales so much harder than it has to be. To succeed, you need to evolve. You need to transform how you attract clients – build your reputation – engage with the marketplace – and get results.
Join us for this high-energy, highly interactive, and high-powered session, designed just for speakers,  where Hall of Fame Speaker, Award Winning Author, and Business Growth Strategist Meridith Elliott Powell shares the innovative techniques you need to build a speaking business in uncertain times.
Key Takeaways

  • Deep understanding of how the speaking landscape has changed – the shifts in the marketplace, alignment of sales and marketing, meeting planner buying behavior, and competitive landscape.
  • Innovative techniques that get your emails read, your calls returned and put you in front of decision-makers.
  • Powerful ideas you need to shorten that sales cycle and increase your close ratio.
  • Cutting-edge strategies to build your reputation and credibility so meeting planners are looking for you.
  • Proven strategies to prominently position you in the marketplace making it easier for clients to choose you over the competition.
  • Your personal strategy to find more opportunities, land more gigs, and build the speaking business you have always dreamed of.

The morning bonus session is designed for people building their professional speaking career - and those who are curious about what it takes to become a professional speaker.  Your hosts, NSA Wisconsin Academy Director John Nepper and President Eliz Greene walk through the essentials of a successful business, including how to find your easy sell topic, easy buy market, and easy yes ask.  We will also have a live Speaker Lab session with a member speaking and receiving feedback, PLUS a mastermind session with our afternoon speaker, Meridith Elliott Powell to answer your burning questions and help you create the next step.

Everyone is welcome to attend the afternoon session, add on the bonus session, AND join us for lunch.  The bonus session is included in our NSA Wisconsin Academy Membership and our Established Members are invited to attend as mentors (check your email for an invitation).

Overnight rooms are available on October 1 & 2 for $124/night (breakfast included). Reserve online or call 1-800-EMBASSY and ask for the National Speakers Association Group Rate.

More about Meridith Elliott Powell
Voted one of the Top 15 Business Growth Experts, Top 100 Sales Influencers by LinkedIn, and Top 41 Motivational Speakers. Meridith Elliott Powell is an award-winning author, keynote speaker and business strategist. With a background in corporate leadership and sales, her career expands over several industries including financial services, healthcare and finance. Meridith worked her way up from entry-level to earn her position in the C-Suite. Writing and executing strategy to help leaders master uncertainty, achieve growth and build talent at every level of their organizations.

She has been inducted into the Speaker Hall of Fame, an honor bestowed on less than one percent of professional speakers, incoming Chair of the National Speakers Association, A Master Certified Business Growth Strategist, A Certified Executive Coach and Certified Speaking Professional.

In addition, Meridith is an invitation-only author for LinkedIn with more than 750,000 learners taking her business growth courses around the world. With a passion for helping her clients learn the strategies they need to turn uncertainty to competitive advantage. Meridith has a cutting-edge message, rooted in real-life examples and real-world knowledge. She is the author of nine books, including “THRIVE: Turning Uncertainty to Competitive Advantage” and Who Comes Next? Leadership Succession Planning Made Easy, written with Dr. Mary Kelly. Both books have won the top honors for the Benjamin Franklin Independent Books Sellers Award. One of the highest honors for business books.

Meridith is regularly featured in publications such as Forbes, Fast Company, Inc., Investment News, and American Banker among others. High energy and highly interactive, she helps leaders and business owners learn the new rules of success today, and the strategies they need to Thrive in Uncertainty. You can find her inspiring message and strategies on both of her podcasts: Sales Logic – the “logical” approach to selling successfully in challenging times, and THRIVE – where Meridith interviews leaders, sales professionals and business owners who have transformed their organizations to turn uncertainty to opportunity.

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