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Marcy Heim, CSP

The Artful Asker


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"Raise MORE Money! Do MORE Good!"


Making an Artful Ask
How To Ask for a Major Gift: Exactly What You Say to Help Your Donor Give an inspired "Yes!"
It’s a RAP!  Creating a Relationship Action Plan for YOUR Major Donors
Engagement (and Fundraising) are Team Sports! OR If Only my Board Would Help…(sigh)


    There is a JOY in giving AND living and Marcy Heim, CFRE, PLCC, and Founder of The Artful Asker, wants you to experience this! She deeply respects the powerful, positive impact that generosity creates for our institutions, organizations and communities. A respected authority in enhancing major gift success, Marcy turns decades of in-the-trenches successful major gift development experience into high-content key-note speeches and workshops. Plus, she adds fundraiSING - her original fundraising songs – to her presentations. Topics include fundraising, personal productivity, leadership, maximizing board and volunteer partnerships and managing your personal mindset to enhance success.  Her clients include a vast array of educational institutions and social, environmental, faith-based, healthcare and arts non-profit and for-profit organizations throughout the US, Canada and beyond.  

    Marcy was presented the Council for Advancement and Support of Education (CASE) Crystal Apple Award for earning the highest faculty rating at ten national conferences and is a recipient of the AFP Outstanding Fundraising Professional award.  She’s been featured at AFP, AHP and CASE International Conferences and is a graduate of the AFP Faculty Teaching Academy. She’s a certified professional life coach and graduate of Leadership Greater Madison. She holds a UW-Madison Natural Sciences degree and serves as a pro-bono consultant to the United Way of Dane County.

    Marcy’s teaching reflects over twenty years of firsthand fundraising experience at the University of Wisconsin Foundation where she and her team raised millions of dollars by creating the genuine relationships she promotes in her presentations. She led her unit through three successful comprehensive campaigns including the $1.8 billion dollar Create the Future Campaign. She’s personally worked with scores of donors and boards to best help them accomplish significant giving goals. Over 7,000 development professionals have experienced her “Making an Artful Ask” training that promotes authentic conversations and clear, artful requests for support – of every kind.

    Marcy’s book, “Empowering Your Board to Serve as Effective Development Ambassadors” is widely used by both staff and board members alike to enhance the understanding of the relationship-building process. Her workshop, “MORE Major Gifts” provides an in-depth experience working with individual givers. But her unique strength is her focus on what goes on in our heads – and using tools to create our mindset for success in both our giving, and living. Her second book, "Invest in JOY!”™ is due out late this year.


    Empower Your Board to Serve as Effective Development  Ambassadors (Book)

    $24.95 plus shipping/handling (state sales tax is added for all orders from Wisconsin)

    Available in soft-cover book or 3-CD Audio Book

    Order Book 

    Order 3-CD Audio book


    Here are a few comments from the CASE-Kentucky Conference in Louisville, Kentucky GOING FOR THE GOLD! Marcy shared her sessions on The Power of Mindset in Successful Advancement Programs and also led the Executive Track in creating Declarations from Challenges.

    “Marcy’s comments encompass all parts of your life and show how they all fit together to make you not only better at your advancement position, but at everything! The most informative session I’ve ever attended.”
    Krista Steenbergen, Western Kentucky University

    “Very helpful and enlightening session.”
    Larry Miller, Kentucky Community and Technical College System

    “At first I thought this session was just a pep talk. Marcy clearly has the development background and combines her mindset strategies with major gift relationship building. She was terrific.”

    “Writing a declaration from a challenges was a very useful exercise that I will take back and use with my staff.”

    “Marcy session was exactly what we wanted for our advancement leadership track. Excellent presentation.”

    Kara Little Covert, Associate Vice President for Advancement, Transylvania University

    “Thank you from the bottom of my heart for being such a wonderful mentor for the 2 day conference last week at Caraway. I have started each day since meeting you with “I am AMAZING!!!!” and my attitude has reflected that exact sentiment! The role play that you and I did together was such a learning experience for me and for that I am truly grateful! Thanks for all you do and for being a bright spot in my Development career!”
    Charmin Lee, Director of the Wingate Society and Parent’s Association, Wingate University

    “I enjoyed your presentation at the CFRE Content Review Course. You inspired and energized me. Thanks!"
    Keri Myers, Executive Director of Development, Butler Community College

    "Thank you so very much for creating the positive tone and the energy at the AHP Calgary Conference. From the moment you walked on the stage your energy and warmth filled the room. You met my three top goals for this conference:
    1. Attendees felt good about themselves and what they could achieve. This set them up for a positive learning experience.
    2. Your message resonated throughout the conference sessions.
    3. The combination of your keynote and your “value added” session, gave our AHP members an overflowing toolkit of ideas to take away and use to advance their philanthropy work equally important their lives.

    Joyce Law, President, University Hospital Foundation. Host for AHP Regional Conference, Calgary, Canada

    “Thank you for your leadership, insight, and ENTHUSIASM during the CASE conference last week.  I think you set a great tone for all of us “newbie’s” to start our careers on.”            Emily Kranz  

    “Thank you for the invigorating presentation you gave to our AFP-Greater Tri-State Chapter in Dubuque on October 17, 2007.  Your topic about “good stewardship” was relevant to all!  Thanks for sharing your wisdom and experience with us.”      Kelly Sullivan Soley,  www.uwplatt.edu

    “I just wanted to drop you a quick note and say thank you very much for your superb leadership as conference chair in Baltimore.  I was both inspired and instructed by the faculty and especially your enthusiasm, experience, and insight in the development field.  I look forward to applying many of the tools that I learned and will keep the “Cycle of Successful Development” clearly in mind.”
        –Monica C. Peterson, University of Colorado Foundation

    “Thank you so much for an outstanding presentation at the Wisconsin Library Association Conference.  It was informative and compassionate.  Some of your stories will stay with me for as long as I am in the business of trying to win support for my library.  I went out this week to try applying your concepts, but of course I made mistakes right away.  At least I now know when I make a mistake!  You were, I believe, the best presenter at the conference.” Ed Hughes, http://www.rhinelanderlibrary.org/

    “I cannot thank you enough for the time you spent with our FFA Foundation Board.  I think a lot of light bulbs went off and I think we need to keep discussing how your training can be a more regular part of our annual board training.  It took me a while, but I finally see the huge potential value that will result.  I want to thank you as well for being a mentor for this “wet-behind-the ears” development person.  You have helped me learn and grow professionally.  I have gained new insights every time I’ve been in your presence and I’m truly grateful for that.”

      –Nicole Nelson, Executive Director, Wisconsin FFA Foundation

    “Thank you for presenting a great workshop on personal solicitation last week in Nashville.  You affirmed a lot of how I approach Asks now and provided good insight for future Asks.”         
    John F. Madden, http://www.ashevilleschool.org

    “Thanks so much for coming to Dubuque on Tuesday.  The time you spent with us was energizing.  It renewed my outlook on fundraising and reminded me to stay true to my values and what is important in my life.”                                            
    Janelle Koepke, www.dbq.edu/giving

    “Thanks a million for doing two sessions on fundraising for our Board Training Conference.  Between your expertise and enthusiasm, your participants learned many tips and tactics AND had a great time doing so.  Here are some comments from your session (The Board’s Role in Fundraising):

    •    I hoped to be challenged to put fundraising on my agenda as a board member and this gave me a lot of ideas and scenarios.  It also made me realize I’m every bit of a board member when I’m away from board meetings.
    •    Very dynamic speaker
    •    Excellent, engaging, very relevant – thank you!
    •    Good practical ideas
    •    Great understanding of how donors think and feel which translated to very useful suggestions.
         –Kathy Martinson, Director 211 Volunteer Center, United Way of Dane County, www.unitedwaydanecounty.org

    “I am grateful you came to Green Bay to teach at the Wisconsin Non-Profits Conference some weeks back!  It was absolutely life changing to hear your teaching in Green Bay and during this past week in Madison. I have always operated within the priorities outlined in your circle graph, spending my energies on building relationships with our organization being the grateful receiver.  Now I will add the “slice in the graph” of the Artful Ask and we will have the last missing piece to the financial, long-term sustainability of our mission to support safe schools.”

    Mary Harrison, www.childrenspromise-greenbay.org

    • Madison Academy, Nashville, TN
    • Wyoming Foundation Community
    • Georgia Cumberland Academy
    • Youth Entrepreneurs

    Marcy Heim, CSP

    The Artful Asker


    2679 Fahey Glen
    Madison, WI 53711


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    Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

    Questions:  Contact KK Konicek at KK@MarcyHeim.com

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