NSA Wisconsin: Your Source for Professional Speakers

Fast Track Recap: Internet Marketing with Fred Gleeck

by Larry Cockerel
Professional member

Attention Fast Track Members and Professional Members; “Speaking is only a part of your business not your whole business.” Meaning; build products, get creative and use the internet as your marketing vehicle. When Fred Gleeck shared that message with Fast Track, I was sitting back taking notes, and a picture rolled through my mind of stuff in boxes waiting for someone to buy them, the same someone that doesn’t even know that I got the stuff! Get your stuff, (Products) together and market them to sell.

Each meeting that we attend helps to move you closer to having a better and more value based business. That’s the power of our NSA Wisconsin Chapter and Fast Track. Think about it for a minute; what’s your fee for a three hour session with your best material? I’m amazed at how our chapter can offer so much for so little of an investment. Six years have passed since my first meeting, and I do my best to be at every session including Fast Track, which is our future “Inside Track” Speaker U. Success isn’t a destination but a journey, and our responsibility as Speakers is to always be a “work in progress”, learning, relearning, to offer our very best to our clients.

Fred’s presentation was incredibly excellent, so much helpful and easy to follow information. Each piece of information was broken down to the “LCD” lowest common denominator for clear understanding regarding products, products, and more products. I also like the part about the fact that Fred has over 300 website domains. This gets you thinking how effectively am I marketing my products and services?

Fred also shared his “Fred Gleeck’s Funnel System” designed to help you focus on filling your funnel quickly with quality leads using different means that best suit your skills. Fred dug deep into “How to Build an Information Marketing EMPIRE” from the P.L.C.T. strategy, (Product, List, Copy & Traffic) to, how to automate your systems. Without holding back for a minute Fred went right into; Fred Gleeck’s Million Dollar Rolodex, “WOW” all this for just a investment of time and a small registration fee!

It doesn’t matter too much where you’ve been but where you’re going with your business that counts. This will determine how successful your business will be, and how easy it will be for the next Meeting Planner or CEO, to identify you as the right fit for their organization or next event.

Fred made the learning process very simple and easy to grasp and understand. Most important he reminded us that we haven’t “arrived”. There is so much more to learn regarding internet marketing and visibility in the marketplace of your niche. Speaking of “niche”, Fred spent some excellent quality time on this piece during our Fast Track session. Note; Fred identified multiple niches that he has focused in on as an expert, and some very different than what we may first think. Example: Self Storage Industry, so much opportunity awaits us all, so many roads to travel areas of interest to explore.

Don’t miss the next session in January with our panel on book writing and publishing. Your Chapter is to help you with the growth and development of your business, from our Professional Development Sessions to Inside Track, the new Speaker University, each adding value to your business and personal growth. Your market niche awaits your best stuff, where better to grow and develop, then at each program. The intimate environment of “Inside Track” sessions allows for quality time on a subject matter and Q&A. So all of you who are thinking about building your speaking business, and have a vision of where you want to go, but just need the tools and networks to get started, January’s meeting is your next step.

Thanks a million Fred Gleeck, for an excellent learning experience on internet marketing and product development, from all of us at NSA-Wisconsin.

For information regarding our “Inside Track-Speaker U” program, please contact me anytime or either Eliz Greene or Sally Anders.

March Fast Track Review

by Larry Cockerel
Candidate Member

Friends and fellow Speakers, what an excellent session we just experienced with our guest speaker Mark Partridge, sharing so much information to help us build a stronger and healthier business through his program “Guiding Rights; Intellectual Property is Your Greatest Asset”. I will say this over and over; the power of WPSA and our Fast Track Program is indeed in full force. As I listened and watch our Fast Track participants during our FT program with Mark, I realized that we are all hungry for information and ideas; it’s truly the driving force for our business development. And that is the purpose of our Fast Track Program.

Mark covered so much information with us for the three hours on copyright and trademark rights during the three hours. Being that most Fast Track sessions are small groups, it allowed for many questions and answers which Mark answered very specifically. Not only did we learn and gain so much from Mark, but also the interaction with a group of our size was the exchange of ideas, what worked, what maybe didn’t work, that we gained from each other as well as from our guest speaker.

Folks I don’t care what status you are in with respects to WPSA or NSA, (Candidate or Professional) or even where you are in your business and or growth of your business, I can guarantee you this, there is no better place and time that you can gain so much information to help you build and grow both personally and professionally than at Fast Track.

How about a quick recap for those that were not able to attend and for those of you that were lucky to be present for our March Fast Track, this can be a good reminder. I wrote down many notes, and what I took back that was easy to understand, was the 6 Buckets that Mark spoke of, easy to remember also. Mark identified the “6 kinds of rights” or the “6 Buckets” and here you go; Trade Secrets, Trademarks, Copyright, Patents, Domain Names and Right of Publicity. We really focused most for the time with Q&A around Copyright and Trademarks, which seemed to be the most important to the group and our business as Professional Speakers and Trainers. This program was powerful and helpful to all of us, our concerns as well as fears that we have surrounding our programs and content.

All I can say about this past fast Track and Professional Development Session on Friday is “WOW”! Mark if you’re reading this, thank you again for all that you shared. Also a special thanks to all that showed up for both programs, considering the weather that we’ve been experiencing.

Until we come together again, good selling to you all, and give your next speech or program your very best. Don’t’ hesitate, protect your Intellectual Property it is your greatest asset!
For any questions regarding Fast Track, please call me at 414.531.7859 or send me an email: larry@unlimitedsuccess4u.com anytime.

Larry Cockerel, the “Sales Pro” and WPSA Fast Track Coordinator.

January Fast Track Review

by Larry Cockerel
Candidate Member

Hello fellow speakers, I hope you’ll are having a great time building your business. What an excellent Fast Track session we had in January with Ed Scannell giving us his best on preparation and presentation skills, and Barb Bartlein our past president, sharing her tips on preparing for your presentation. I especially enjoyed Ed speaking on the “AIDA” process, (Attention, Interest, Desire and Action) in relation to presenting. Also the message that I took back from Ed’s Fast Track session was “PREPARATION” is the key. You can never hear that word too much, prepare, prepare, and then prepare again!

Your Fast Track program is here to help you build your business, and there is no better way than learning from those who have already traveled where most of us are headed. Let’s not waste time inventing the wheel; I say get on track with Fast Track and listen, ask questions, network and grow as a leader in your industry.

NSA-Wisconsin has great things planned for 2007, with excellent opportunities that can help you develop your business, while having fun and building new relationships. Our mission is in helping you develop and build your speaking business. Fast Track is the direction that focuses on the key areas of building your business, and sharing techniques that can help make a difference in your speaking profession.

I challenge you to “step-up and step-out” to our next Fast Track session and meeting in March, and reward yourself with what awaits you. If you haven’t heard of the Law of the Teacher, it states: “If you stop growing today, you stop teaching tomorrow” and in our business, if we stop growing today we may stop offering our clients your best tomorrow!

Sign up now, bring a friend, and help us break another attendance record in March. We can’t do it without you. Have fun, speak often and make a difference!

Larry Cockerel Takes Command of Fast Track

Hello fellow NSA friends and colleagues. I’m Larry Cockerel for those that I haven’t met over the years. I’ve been privileged to have the honor to lead our Fast Track program in 2007. Since my involvement with our Fast Track program in 2002 the benefits and friends that I’ve met through my connection with this program has had a powerful impact on both me and my business.

What a powerful network this has been for me and will be in the years to come. We all know that networks only grow when we help those in our networks. So what does this mean? My role is to help Fast Track be a positive, fun, and engaging opportunity for all to experience.

My vision is to offer an environment for learning, growing, and building upon the contacts that we meet while enhancing our speaking businesses through the tools that Fast Track offers. My goal is to see everyone meet the requirements of Professional membership in NSA.

Just listen to what past “Fast Trackers” have said about their experience:

“Attending the Fast Track was extremely helpful as I began to learn about the speaking business. I learned so much about the essentials and made several contacts along the way who where great resources in the future.” Mark Borowski, President, The Learning Interface

“Attending my first Fast Track was like finding the perfect fitting shoe. I was flailing for months trying to figure out how to become a professional speaker. As soon as I found WPSA and Fast Track, I knew I was headed in the right direction. I can’t believe how far and fast this group propelled me in the speaking business.” Jill Fleming, Winner of the 2006 “Rising Star Award” by NSA - Wisconsin Chapter

I hope to see Professional Members as well as Candidates at Fast Track sessions for information sharing and support so that all of us keep building on our dreams of making a difference. Thanks!

Larry Cockerel