by Larry Cockerel
Professional member
Attention Fast Track Members and Professional Members; “Speaking is only a part of your business not your whole business.” Meaning; build products, get creative and use the internet as your marketing vehicle. When Fred Gleeck shared that message with Fast Track, I was sitting back taking notes, and a picture rolled through my mind of stuff in boxes waiting for someone to buy them, the same someone that doesn’t even know that I got the stuff! Get your stuff, (Products) together and market them to sell.
Each meeting that we attend helps to move you closer to having a better and more value based business. That’s the power of our NSA Wisconsin Chapter and Fast Track. Think about it for a minute; what’s your fee for a three hour session with your best material? I’m amazed at how our chapter can offer so much for so little of an investment. Six years have passed since my first meeting, and I do my best to be at every session including Fast Track, which is our future “Inside Track” Speaker U. Success isn’t a destination but a journey, and our responsibility as Speakers is to always be a “work in progress”, learning, relearning, to offer our very best to our clients.
Fred’s presentation was incredibly excellent, so much helpful and easy to follow information. Each piece of information was broken down to the “LCD” lowest common denominator for clear understanding regarding products, products, and more products. I also like the part about the fact that Fred has over 300 website domains. This gets you thinking how effectively am I marketing my products and services?
Fred also shared his “Fred Gleeck’s Funnel System” designed to help you focus on filling your funnel quickly with quality leads using different means that best suit your skills. Fred dug deep into “How to Build an Information Marketing EMPIRE” from the P.L.C.T. strategy, (Product, List, Copy & Traffic) to, how to automate your systems. Without holding back for a minute Fred went right into; Fred Gleeck’s Million Dollar Rolodex, “WOW” all this for just a investment of time and a small registration fee!
It doesn’t matter too much where you’ve been but where you’re going with your business that counts. This will determine how successful your business will be, and how easy it will be for the next Meeting Planner or CEO, to identify you as the right fit for their organization or next event.
Fred made the learning process very simple and easy to grasp and understand. Most important he reminded us that we haven’t “arrived”. There is so much more to learn regarding internet marketing and visibility in the marketplace of your niche. Speaking of “niche”, Fred spent some excellent quality time on this piece during our Fast Track session. Note; Fred identified multiple niches that he has focused in on as an expert, and some very different than what we may first think. Example: Self Storage Industry, so much opportunity awaits us all, so many roads to travel areas of interest to explore.
Don’t miss the next session in January with our panel on book writing and publishing. Your Chapter is to help you with the growth and development of your business, from our Professional Development Sessions to Inside Track, the new Speaker University, each adding value to your business and personal growth. Your market niche awaits your best stuff, where better to grow and develop, then at each program. The intimate environment of “Inside Track” sessions allows for quality time on a subject matter and Q&A. So all of you who are thinking about building your speaking business, and have a vision of where you want to go, but just need the tools and networks to get started, January’s meeting is your next step.
Thanks a million Fred Gleeck, for an excellent learning experience on internet marketing and product development, from all of us at NSA-Wisconsin.
For information regarding our “Inside Track-Speaker U” program, please contact me anytime or either Eliz Greene or Sally Anders.



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